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We're like you. We live in cities like New York City, Boston, and Austin, and their suburbs, and the world seems scarier than we ever remember it. We are a concierge services that guides our users to hard-to-find information about disaster preparation, offering level 101 information and advice, and a smartly curated list of gear, food, and water solutions. We're NOT here to cause panic. Instead, we've found simple ways to take back some control over things that keep us up late at night, worrying about our families if something goes wrong: A flood, wildfire, hurricane, or terrorist attack. These are simple steps, mostly — things to think about (which we call The Big 3), things to do and learn, and a essential gear and supplies to invest in.

 

This is "prepping" for urban- and suburbanites, those of us who are in many ways the most vulnerable to large-scale disasters. A relatively small investment in time and money may make all the difference if our everyday reality gets turned on its head. You may have to be self reliant for weeks or months with no electricity or outside help when an environmental or man-made disaster occurs.

 

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